Where – Orbit
In a period of governmental and cultural transition, former The Pipettes front-woman, GWENNO SAUNDERS, releases a political concept album inspired by an obscure 1970s Welsh language sci-fi novel, subtly disguised as a blissful kraut-pop record. Written by Gwenno and produced by Rhys Edwards, Y DYDD OLAF (The Last Day) turns its back on predictable commercial aspirations and lifts a defiant middle finger in the direction of the mainstream.
Taking its cue, and title, from Owain Owain’s 1976 novel about a dystopian future where the robots have taken over and are busily turning the human race into clones through the use of medication, Y DYDD OLAF blends big themes (including patriarchal society, government-funded media propaganda, cultural control, technology, isolation and the importance of, and threat to, minority languages), great tunes, and a real sense of revolution to produce a powerful, politically-charged concept album.
After years on the peripheries of the mainstream - firstly as a professional dancer, then as a singer and musician – Gwenno returned to her home town of Cardiff in 2011 to produce music that’s free of industry expectations, sales targets and commercial shackles.